Rejuvenation, restoration and renewed energy – all sound pretty good right? According to Pantone, the global colour authority, green will be everywhere in 2017. Not just any old green, of course: Pantone 15-0343, colloquially known as greenery, which is to say a ‘yellow-green shade that evokes the first days of spring’.
Every year since 2000, the company has chosen a colour that reflects the current cultural climate. In the following year, the colour has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel—the list goes on.
Greenery signifies beginnings: a fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer. But most prominently, the yellow-green hue (specifically, Pantone 15-0343) comments on the concept of environment, and envelops the notion to breathe, reinvigorate and appreciate the great outdoors.
Most obviously, “environment” today refers to the “go-green” movement—which, while not a revolutionary idea in 2017, has reached a crescendo this year. Pantone has even partnered with Airbnb to create an experience in nature inspired by the colour.
Greenery symbolises the importance and beauty within natural aesthetics and society’s pursuit of this. Our craving to escape modern society to explore the outdoors couldn’t be more evident than within an Instagram feed. The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy.
But on a more serious note, green also represents current efforts to tackle greenhouse gas emissions, with 195 countries The Paris Agreement to tackle this from the year 2020.
Pantone further breaks down areas in which Greenery will be evident for 2017.
As well as representing environmentalism and nature, Green has also been a bold colour used for digital start-up companies and iconography, giving the colour an entrepreneurial essence.
Pantone are forecasting Greenery to also be used in fashion – providing a pop of colour in accessories and shoes, or as a bold accent in pattern. It’s been seen in recent collections of Kenzo, Michael Kors, Zac Posen and Cynthia Rowley.
Home Decor and Architecture
Pot plants, herbs and spices, botanic-themed wallpaper and paint – bringing the outside, inside, is the theme for 2017.
Plant life can reduce anxiety and improve self-esteem, give you a sense of satisfaction and achievement for looking after a living organism, or at the very least give you some fresh and tasty flavours to put in your meals.
Used for packaging, Greenery represents freshness and youth – both attractive traits of any business.