A breed of designers are choosing organic practices in making bags, we speak to them and understand how!
Leading fashion connoisseurs have stressed the importance of making organic a way of life. Rightly so, global forces prevalent in the fashion circuit are opting for greener products and practices. Take for example Pantone – the colour authority – selecting greenery as the colour of the year. Their aim is to adopt a greener lifestyle, and choices in fashion play a pivotal role in adopting this green route. Moving on, the recently concluded Lakme Fashion Week saw renowned designers such as Anita Dogre, Monisha Jaising, Tarun Tahiliani and more choose sustainable clothing and accessories. An out-of-the-box range of gender-neutral bags were showcased by Pero, I Was A Saree and Ekaco.
“It’s a question of choice for the designer and a question of awareness for the user. It’s the responsibility of the designer to provide quality, long-lasting products and to think about their impact on the environment,” says Sahaj Ghose, founder of bag label, The Bicyclist. This family of sustainably-minded designers are moving towards creating a holistic approach right from the material used to factoring in the production process. “We use vegetable tanning as opposed to chrome (chemical) tanning for our leather bags. The former lasts longer giving bags a richer touch,” adds Ghose. The sustainable process assumes prime focus for Ghose, even if the products take a longer time to come on the shelf.
Identifying alternatives to leather such as cork, terracotta and hemp have become quite a norm. Another bag label treading the organic route is Canof Juice with their range of terracotta bags. Keshsa Vasan, founder of Arture, a label making bags out of cork, says that, “fashion does not come at the price of the environment,” adding that there is a shift in consumer buying sensibilities. “People are looking at buying as an investment rather than a purchase,” says Vasan. A product made out of cork or hemp might be priced slightly more than a regular mass-produced bag, but will last longer than the latter. In the long run, the consumer ends up saving more than spending. In a nutshell, these upcoming labels are focusing on looking good, and also, doing good.